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Salesforce Certified Marketing Cloud Developer Exam Guide

About the Salesforce Marketing Cloud Developer Credential

Boost your professional profile with the Salesforce Marketing Cloud Developer program, a top-tier credential prominently showcased on Google’s search forefront for its unmatched industry relevance.

Unravel the Salesforce Marketing Cloud Developer Journey:

  • For the Adept Developer: This program is carved for developers who’ve dived deep into the practicalities of Marketing Cloud development.

  • Tangible Proof of Mastery: Candidates proudly display their acumen in the administration and configuration of the Marketing Cloud Email application, a feat validated by acing the Salesforce Certified Marketing Cloud Email Specialist exam.

  • Beyond the Basics: Aimed at the discerning Marketing Cloud Developer, this certification emphasizes the creation of dynamic marketing assets — from personalized emails to compelling landing pages and responsive forms — all by leveraging HTML, CSS, and the power-packed AMPscript.

  • Tech-Savvy Proficiency: Beyond design, a certified Marketing Cloud Developer is adept in SQL and confidently harnesses the capabilities of Marketing Cloud APIs.

Audience Description: Salesforce Marketing Cloud Developer

What Embodies a Salesforce Marketing Cloud Developer?

  • Mastery in Data Customization: Their expertise isn’t confined to mere configuration; it’s about crafting tailor-made data solutions for the Marketing Cloud.

  • Across-the-Board Subscriber Management: Whether it’s different channels or varied campaigns, they navigate subscriber management with finesse.

  • Designing Campaigns with Precision: Their knowledge isn’t limited to strategies; they breathe life into both tactical and strategic email campaigns through adept programming skills.

  • Holistic Development Approach: A true full-stack maestro for Marketing Cloud, they craft personalized messages, design intuitive landing pages, employ Marketing Cloud’s scripting dialects, and venture deep into data manipulation, advanced segmentation, as well as insightful reporting and analytics.

  • Seasoned Experience: Typically, they bring to the table a rich tapestry of knowledge, enriched by a year or more of hands-on experience with Marketing Cloud and its suite of tools.

Diving deeper into the competencies, a Salesforce Marketing Cloud Developer confidently:

  • Tailors data models like data extensions, shared data extensions, and the Contact model.

  • Configures data imports seamlessly.

  • Synergizes customer and platform data, wielding SQL, views, and the Send Log.

  • Crafts SQL scripts, even mastering join statements.

  • Breathes life into marketing assets with scripting languages.

  • Constructs an engaging web experience within Marketing Cloud, from data forms to bespoke preference pages.

  • Demonstrates adeptness in subscription management.

  • Resolves complex scenarios leveraging REST and SOAP API.

Aspiring candidates are urged to immerse themselves in the resources delineated in this Exam Guide and the supplementary study materials bequeathed by Salesforce.

While this exam tests a spectrum of skills, proficiency in MobilePush SDK, Journey Builder SDK, custom components, and configuring Marketing Cloud Connect isn’t mandatory.

Purpose of This Exam Guide

Elevate your readiness for the Salesforce Marketing Cloud Developer exam with our meticulously crafted guide.

Unlock Success with Our Exam Guide!

  • Purposeful Preparation: This guide isn’t just about information; it’s your roadmap to evaluate your readiness for the Salesforce Marketing Cloud Developer exam.

  • Tailored for Aspiring Achievers: Whether you’re a budding developer or a seasoned professional, this guide illuminates the target audience, ensuring you’re on the right path to certification.

  • Comprehensive Insights: Beyond just an overview, delve into a holistic list of exam objectives, fine-tuned to guide you every step of the way.

  • Your Blueprint for Triumph: Salesforce, a titan in the industry, emphasizes a tri-fold preparation strategy. Merge on-the-job experience with immersive course participation, and fortify it all with diligent self-study. This synergy could be the very key to unlock your exam success.

About the Exam

Read on for details about the Salesforce Marketing Cloud Developer exam.

  • Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 63%
  • Registration fee: USD 200, plus applicable taxes as required per local law
  • Retake fee: USD 100, plus applicable taxes as required per local law
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: Salesforce Certified Marketing Cloud Email Specialist credential

*Please note that as of November 16, 2017, some Salesforce certification exams may contain up to five additional, randomly placed, unscored questions to gather data on question performance. The duration of each exam has been evaluated and adjusted to accommodate the inclusion of the unscored questions. These five questions will be in addition to the 60 scored questions on your exam and will have no impact whatsoever on your score.

Recommended Training and References

Embarking on the Salesforce exam journey? Let’s supercharge your preparation. Drawing from the collective wisdom of top performers, our recommendation emphasizes a four-pronged strategy for success:

  1. Immersive Hands-on Experience: Delve deep and engage with real-world scenarios to solidify your knowledge.
  2. Certified Training Courses: Enroll and complete industry-recognized courses that align with the exam’s objectives.
  3. Trailhead Trails Exploration: Harness the power of Trailhead’s interactive learning paths to complement your study regimen.
  4. Dedicated Self-Study: Dive into the ‘Exam Outline’ section of our guide, highlighting crucial areas to focus and fortify.

Harnessing these pillars of preparation, you’re not only equipping yourself for success but positioning your expertise at the forefront. Get ready to conquer the exam and make your mark! 🚀

The self-study materials recommended for this exam include:

Exam Outline

Master the Salesforce Marketing Cloud Developer Exam!

Stepping into the Salesforce Marketing Cloud Developer exam? Understand this: it’s not just another test—it’s a measure of your prowess in a suite of critical objectives. Successful candidates don’t just know the facts—they’ve lived them. With substantial hands-on experience in the Marketing Cloud and its complementary tools, they embody a rich tapestry of knowledge and expertise across all key areas. By mastering each facet, you’re not just preparing for an exam—you’re gearing up to showcase your deep-rooted proficiency in Salesforce. Dive in, and let your expertise shine through! 🌟📊🛠️

Data Modeling: 14%

Programmatic Languages: 35%

API: 22%

Data Management: 22%

Security: 7%

Maintaining Your Salesforce Certification

Stay Ahead with Salesforce: Keep Your Credentials Fresh and Relevant!

Securing a Salesforce credential is more than just a badge—it’s your ticket to staying current with the latest in product advancements. By updating your knowledge, you not only retain your professional edge but also ensure you’re leveraging Salesforce’s latest features. Remember, it’s crucial to refresh your expertise by completing the Marketing Cloud Email Specialist certification maintenance modules on Trailhead annually.

Why risk your esteemed certification? With a little annual upkeep, you’ll ensure your credential remains active and your Salesforce skills remain razor-sharp. Don’t let that hard work fade—stay updated, stay relevant! 🌐📚🔄



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