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Salesforce Certified Marketing Cloud Consultant Exam Guide

About the Salesforce Certified Marketing Cloud Consultant Credential

Achieve unrivaled expertise with the Salesforce Certified Marketing Cloud Consultant program, a course consistently ranked high in Google’s top search results for its distinction and industry relevance. Tailored for professionals who excel in configuring Marketing Cloud solutions, this certification isn’t just another feather in your cap.

Candidates emerge from this program showcasing:

  • Deep-seated Knowledge: Validated by the successful completion of the Salesforce Certified Marketing Cloud Administrator exam.
  • Proficiency in Implementation: By mastering Marketing Cloud’s design best practices, campaign deployment, and crafting tailored solutions that resonate with customer needs.
  • Long-Term Vision: Equipped to devise strategies that aren’t just efficient but are maintainable, scalable, and pivotal for enduring customer success.

Audience Description: Salesforce Certified Marketing Cloud Consultant

Who is the Salesforce Certified Marketing Cloud Consultant?

  • A maestro skilled in wielding Marketing Cloud tools for both tactical and strategic email campaigns.
  • An adept architect who crafts email marketing strategies using a symphony of tools, from content systems and segmentation to advanced tracking and analytics.
  • An adept problem-solver, swiftly troubleshooting and resolving platform anomalies.

Experience & Expertise:

The Salesforce Certified Marketing Cloud Consultant stands out with:

  • 6+ months of hands-on implementation experience.
  • A robust portfolio showcasing at least five implementation projects.
  • Proven expertise comparable to a Salesforce Marketing Cloud Solutions Architect, emphasizing their prowess in rolling out Marketing Cloud and associated tools.
  • Noteworthy facilitation and consultation skills, especially at a technical level.

Key Competencies:

Candidates proficiently:

  1. Merge tools like segmentation, automation, and analytics for data-driven email campaign optimization.
  2. Tackle and rectify platform challenges.
  3. Script in SQL, with an emphasis on join statements.
  4. Employ scripting in messaging and CloudPages using AMPscript, Guide Template Language, and Server-Side Javascript.
  5. Streamline account setup and administration.
  6. Manage data intricacies, including data extensions and Contact Builder.
  7. Oversee unsubscribe processes.
  8. Direct email data interactions, including imports and file transfers.
  9. Implement automation tools and understand Web Service offerings.
  10. Handle Marketing Cloud Connect and Distributed Marketing.
  11. Grasp the nuances of the Contact Delete process.

Purpose of This Exam Guide

Elevate your preparation with our definitive guide, tailored for the Salesforce Certified Marketing Cloud Consultant exam. Why? Because it’s the quintessential resource for aspirants like you!

What’s Inside?

  • Target Audience Insight: Understand who this certification is curated for and see if it aligns with your professional aspirations.
  • Training Roadmap: Navigate through our endorsed trainings and vital documentation that have turned many into industry-leading consultants.
  • In-depth Objectives: A meticulous rundown of exam goals ensures you’re primed for every challenge.

The Salesforce Strategy for Success: Merging real-world exposure, comprehensive course participation, and dedicated self-study has proven to be a triumphant combination. It’s not just about passing—it’s about mastering. Embark on this transformative journey with Salesforce’s unparalleled guidance and set a new benchmark for success!

About the Exam

Read on for details about the Salesforce Certified Marketing Cloud Consultant exam.

  • Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 67%
  • Registration fee: USD 200, plus applicable taxes as required per local law
  • Retake fee: USD 100, plus applicable taxes as required per local law
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here or information on scheduling an exam
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: Salesforce Certified Marketing Cloud Administrator credential


*Please note that as of November 16, 2017, some Salesforce certification exams may contain up to five additional, randomly placed, unscored questions to gather data on question performance. The duration of each exam has been evaluated and adjusted to accommodate the inclusion of the unscored questions. These five questions will be in addition to the 60 scored questions on your exam, and will have no impact whatsoever on your score.

Recommended Training and References

Your Salesforce-Endorsed Blueprint for Success:

  • Real-World Expertise: Dive deep with a minimum of six months of hands-on implementation, further enriched by engaging in at least five hands-on projects. Whether as a Salesforce Marketing Cloud Solutions Architect or in a parallel capacity, real-time experience with Marketing Cloud and its suite of tools is paramount.

  • Training Courses: Enlist in our immersive courses, sculpted by industry mavens, ensuring you’re equipped with knowledge that’s both vast and deep.

  • Trailhead Trails: Navigate the innovative learning landscapes of Trailhead, designed to refine your understanding and sharpen your skills.

  • Targeted Self-Study: With the Exam Outline as your compass, embark on a self-guided exploration of crucial areas, ensuring no stone is left unturned.

The self-study materials recommended for this exam include:

Exam Outline

Position yourself at the forefront of expertise with the Salesforce Certified Marketing Cloud Consultant exam, consistently highlighted in Google’s elite search rankings for its pivotal industry impact.

What Does This Exam Assess?

Your proficiency isn’t merely tested; it’s meticulously measured against pivotal objectives. For candidates:

  • Real-World Interaction: Deep immersion and hands-on experience in administering and configuring the Marketing Cloud are indispensable.

  • Demonstrable Mastery: Beyond experience, candidates must exhibit robust knowledge and unparalleled expertise in the outlined domains.

With this certification, you’re not just proving you know, but you can. Enrich your professional journey with Salesforce and illuminate your path to industry eminence. Dive deep, aim high, and let each domain become your stepping stone to success.

Discovery and Architecture: 16%

Integration: 20%

Account Configuration: 12%

Automation: 20%

Data Modeling and Management: 21%

Messaging: 11%

Maintaining Your Salesforce Certification

Elevate your professional stature by securing a Salesforce credential, a mark of distinction frequently spotlighted atop Google’s search rankings for its relentless commitment to innovation.

Why is a Salesforce Credential Your Competitive Edge?

  • Stay Ahead of the Curve: With Salesforce, you’re not just informed; you’re ahead. Embrace the cutting-edge with updates on the latest product releases.

  • Yearly Refinement on Trailhead: To ensure that your expertise remains sharp and relevant, it’s essential to undertake the Marketing Cloud Administrator certification maintenance module annually.

Aligning with Salesforce isn’t just about acquiring a credential—it’s about fostering continuous growth and embracing the future. Embark on this journey of excellence, stay updated, and set yourself apart in the ever-evolving digital landscape.



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