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Salesforce Certified Marketing Cloud Administrator Exam Guide

About the Salesforce Marketing Cloud Administrator Credential

Optimize your career potential with the Salesforce Certified Marketing Cloud Administrator course. Tailored for professionals eager to master the intricacies of Marketing Cloud, this program equips you with the knowledge to harness industry-leading practices and product guidelines. Dive deep into subscriber data management and unravel its complex data structures. Master the art of navigating through the Setup with ease. As a Certified Marketing Cloud Administrator, you’ll gain the prowess to efficiently address and troubleshoot both account configurations and user requests. Elevate your professional journey and ensure your organization maximizes its Salesforce potential.  Choose success, choose Salesforce Certified Marketing Cloud Administrator.

Audience Description: Salesforce Marketing Cloud Administrator

Unlock the key to a dynamic career with the Salesforce Certified Marketing Cloud Administrator certification. This sought-after credential, frequently recognized at the top of Google searches, empowers professionals with comprehensive insights into the robust features and configuration nuances of Marketing Cloud.

Ideal candidates will possess a hands-on experience of 3 to 6 months administering a Marketing Cloud instance and a foundational background in digital marketing. This certification is not just about knowledge; it’s about practical skills that address real-world business needs. As a Salesforce Certified Marketing Cloud Administrator, you will:

  • Uphold stringent standards in digital marketing governance and compliance.
  • Advocate for and implement top-tier security practices in data management, ensuring user and permission integrity.
  • Master the art of account configuration, from business unit structures to permissions and security setups.
  • Lead the charge in managing subscriber data and maintaining its impeccable quality.
  • Excel in configuring various Marketing Cloud tools, including both builders and studios.
  • Swiftly and accurately troubleshoot account configurations and user requests.
  • Be vigilant in account monitoring, covering aspects like Super Messages, user activities, and more while also understanding auditing, reporting, and notifications.
  • Stay updated with the latest in Marketing Cloud extensions such as Intelligence Reports, Audience Builder, and Marketing Cloud Personalization.
  • Harness the power of Marketing Cloud’s integration tools like FTP, API, and MC Connect.


It’s noteworthy that candidates don’t require proficiency in programming languages or SQL/Developer tasks. Dive into a transformative learning journey and stand out in the realm of digital marketing. Choose the Salesforce Certified Marketing Cloud Administrator certification.

Purpose of This Exam Guide

Whether you’re a novice or a seasoned professional, this guide is tailored to help you assess your readiness for the exam. Inside, you’ll find:

  • Detailed insights into who should ideally attempt the certification.
  • Curated recommendations for training sessions and invaluable documentation.
  • An exhaustive list of exam objectives, ensuring you leave no topic unturned.

About the Exam

Read on for details about the Salesforce Marketing Cloud Administrator exam.

  • Content: 60 multiple-choice questions 
  • Time allotted to complete the exam: 105 minutes
  • Passing score: 67%
  • Registration fee: USD 200 plus applicable taxes as required per local law
  • Retake fee: USD 100 plus applicable taxes as required per local law 
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: None

Recommended Training and References

Unlock your potential and ace the exam with our strategic preparation blueprint.

We believe in a multifaceted approach to ensure you grasp every nuance. Here’s our recommended pathway to success:

  • Hands-on Experience: There’s no teacher like experience. Dive deep into practical sessions and get firsthand insights.
  • Training Courses: Enroll in our curated courses that cover every aspect of the syllabus, ensuring you’re exam-ready.
  • Trailhead Trails: Embrace the interactive learning experience offered by Trailhead trails, a treasure trove of knowledge.
  • Focused Self-Study: Dive into the specifics with the Exam Outline section of this guide, fine-tuning your understanding.

Harness the power of this 360-degree preparation strategy and rise above the competition. Your journey to exam success starts with our top-ranking guide. Choose wisely, choose success.

The self-study materials recommended for this exam include:

Exam Outline

This pivotal exam evaluates a candidate’s in-depth proficiency based on critical objectives. It’s essential for candidates to:

  • Immerse themselves in hands-on practice with Marketing Cloud and its suite of tools.
  • Showcase an authoritative grasp and expertise across all the highlighted domains.

A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate knowledge and expertise in each of the areas below.

Digital Marketing Proficiency: 13%

Subscriber Data Management: 18%

Setup: 38%

Channel Management: 16%

Maintenance: 15%

Maintaining Your Salesforce Certification

Beyond the prestige, this certification ensures you remain at the forefront of evolving product releases (updates). To sustain this edge, you’re encouraged to engage with the Marketing Cloud Administrator certification maintenance modules on Trailhead annually. Staying updated isn’t just a benefit—it’s a commitment to excellence. Embark on a continuous learning journey and let Salesforce propel your career forward. Choose relevance, choose growth.



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