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Salesforce Certified Associate Exam Guide


About the Salesforce Associate Credential

Dive into the dynamic world of Salesforce with the Salesforce Certified Associate exam—a gateway for those embarking on their journey within the Salesforce ecosystem. 

Tailored for individuals passionate about harnessing the power of the Salesforce Customer 360 Platform, this certification offers insights into its multifaceted platform and the myriad business applications it supports. As potential Salesforce professionals, candidates not only aspire to acquire hands-on experience but may also be mapping out a trajectory towards a fulfilling Salesforce career or advancing to the esteemed Salesforce Certified Professional status. Embracing the transformative impact of an integrated CRM platform is crucial; it provides a holistic solution to interlinking departments and consolidating customer data. 

An existing familiarity with Salesforce’s functionalities, either as an active user or an enthusiastic learner, can be a significant advantage. Grasping the nuances of reporting, user administration, data sharing, customization, and foundational data management enhances the learning curve and empowers candidates to excel.

Audience Description: Salesforce Associate

For aspirants looking to distinguish themselves in the realm of CRM solutions, the Salesforce Certified Associate certification is a pivotal milestone. Those considering this certification typically possess a minimum of 6 months’ hands-on experience with Salesforce and are proficient in leveraging its essential features. This esteemed certification aims to validate an individual’s capability in the following critical domains:

  1. Strategic CRM Integration: Understanding how Salesforce efficiently bridges the gap between various departments, ensuring seamless customer data integration.
  2. Problem-Solving with Salesforce Customer 360: Grasping the myriad business challenges that Salesforce Customer 360 is engineered to address.
  3. Salesforce Terminology: Being conversant with key terms specific to the Salesforce platform.
  4. Core Functionalities: Demonstrating adeptness in the foundational operations of the latest Salesforce version. This includes competencies in areas such as requirements analysis, advanced reporting, robust security measures, data sharing protocols, customization techniques, and masterful data management.

Purpose of This Exam Guide

Embarking on the Salesforce Certified Associate certification journey? Ensure you’re primed for success with our comprehensive exam guide. Meticulously crafted, this guide is tailored for candidates keen on not only passing but excelling in the certification exam. Inside, you’ll discover:

  • Target Audience Insights: Understand exactly who this certification is designed for and how it benefits them.
  • Recommended Resources: A curated list of training modules, authoritative documentation, and essential study materials.
  • Exam Objectives Blueprint: Delve deep into a structured breakdown of every exam objective, ensuring no topic goes unmastered.

About the Exam

Read on for details about the Salesforce Certified Associate exam.

  • Content: 40 multiple-choice/multiple-select questions
  • Time allotted to complete the exam: 70 minutes
  • Passing score: 62%
  • Registration fee: USD 75 plus applicable taxes as required per local law
  • Retake fee: Free
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: None

Note: Exam takers have the opportunity to provide comments and feedback for individual questions on this exam. Upon completion of your exam, but before the exam results, you will be invited to take a brief 10-question survey about your experience. Your feedback will continue to add value to our certifications and our credentialing program overall. The survey should take no more than 5 minutes.

Recommended Training and References

Exam Outline

Venturing into the Salesforce domain? The Salesforce Certified Associate exam is your ticket to showcasing profound expertise. This exam rigorously tests your:

  • Understanding of Salesforce Customer 360: Dive deep into the potential of Salesforce’s acclaimed platform, ensuring comprehensive grasp and application.
  • Foundational Functionality Skills: Familiarize yourself with the intrinsic functionalities of the latest Salesforce version, arming you with skills sought by employers worldwide.
  • CRM Integration Knowledge: Appreciate the transformative impact of CRM platforms. Understand how they seamlessly knit departments together, harmonizing customer data like never before.
  • Business Challenge Resolution: Decode the myriad challenges businesses face and explore how Salesforce offers solutions tailored for each.
Salesforce Ecosystem: 32%

Navigation: 28%

Data Model: 25%

Reports & Dashboards: 15%

Maintaining Your Salesforce Certification

There is no required maintenance for the Salesforce Certified Associate exam. Continued learning is encouraged through the Forcedigest, Trailblazer Community, Trailhead, and Trailhead Academy.



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