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Salesforce Certified AI Associate Exam Guide

About the Salesforce AI Associate Credential

The AI Associate Certification Test will center on the basic principles and potential of AI and data in relation to CRM. It’s designed for people from various backgrounds, from business executives to professionals, regardless of their AI proficiency level – be it novice or expert. Earning this certification confirms a strong base in ethical AI and data practices and sets the stage for higher-level technical qualifications in this field.

Audience Description: Salesforce AI Associate

Individuals aiming for the Salesforce Certified AI Associate title should understand the core functionalities of Salesforce and be adept at navigating it. This certification is tailored for those wanting to showcase their understanding and expertise in:

  • AI fundamentals, including predictive analytics, machine learning, NLP, and computer vision.
  • The core principles of trustworthy AI in Salesforce, especially in CRM contexts and its range of products.
  • The importance of data quality, preparation, and governance in enhancing AI models.
  • Ethical data management, which includes issues of privacy, bias, security, and compliance.
  • Confidently discussing with stakeholders the potential applications of AI in their business, spotting both opportunities and potential obstacles.

However, it’s not necessary for candidates to:

  • Grasp the intricacies of integrating AI models with Salesforce workflows or the security aspects related to AI data.
  • Be familiar with compliance demands and data protection laws concerning AI.
  • Know how to modify AI functionalities, like adjusting AI models, making custom predictions, or integrating new data sources.
  • Have deep knowledge of sophisticated statistical methods, advanced machine learning techniques, or intricate deep learning frameworks.
  • Be proficient in high-level data science, AI research, unique model creation, intricate AI design, or extensive AI rollout.
  • Have hands-on experience in configuring or crafting Salesforce products.

Purpose of This Exam Guide

This guide aims to assist you in assessing your readiness for the Salesforce Certified AI Associate test. It offers details on who the exam is tailored for, suggests training resources and materials, and provides a comprehensive outline of what the exam will cover. To enhance your odds of acing the test, Salesforce strongly advises blending practical experience, attending relevant courses, and engaging in self-study.

About the Exam

Read on for details about the Salesforce Certified AI Associate exam.

  • Content: 40 multiple-choice questions
  • Time allotted to complete the exam: 70 minutes
  • Passing score: 65%
  • Registration fee: USD 75 plus applicable taxes as required per local law
  • Retake fee: Free
  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
  • References: No hard-copy or online materials may be referenced during the exam.
  • Prerequisite: None

Note: Exam takers have the opportunity to provide comments and feedback for individual questions on this exam. Upon completion of your exam, but before the exam results, you will be invited to take a brief 10-question survey about your experience. Your feedback will continue to add value to our certifications and our credentialing program overall. The survey should take no more than 5 minutes.

Recommended Training and References

To gear up for this test, we suggest a mix of practical experience, finishing training courses, exploring Forcedigest, Trailhead Trails, and independent learning, especially focusing on topics mentioned in the Exam Outline part of this guide.

The self-study materials recommended for this exam include:

Exam Outline

The Salesforce Certified AI Associate exam measures a candidate’s knowledge and skills related to the following objectives.

AI Fundamentals: 17%

AI Capabilities in CRM: 8%

Ethical Considerations of AI: 39%

Data for AI: 36%

Maintaining Your Salesforce Certification

There is no required maintenance for the Salesforce Certified AI Associate exam. Continued learning is encouraged through the Trailblazer Community, Trailhead, and Trailhead Academy.



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