Description
Exam Outline
Master the Salesforce Marketing Cloud Developer Exam!
Stepping into the Salesforce Certified Marketing Cloud Developer exam? Understand this: it’s not just another test—it’s a measure of your prowess in a suite of critical objectives. Successful candidates don’t just know the facts—they’ve lived them. With substantial hands-on experience in the Marketing Cloud and its complementary tools, they embody a rich tapestry of knowledge and expertise across all key areas. By mastering each facet, you’re not just preparing for an exam—you’re gearing up to showcase your deep-rooted proficiency in Salesforce. Dive in, and let your expertise shine through! 🌟📊🛠️
Data Modeling: 14%
- Configure account Contact model in Marketing Cloud.
- Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.
- Describe how Contact Records relate across channels.
- Explain the Contact Delete process.
Programmatic Languages: 35%
- Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
- Implement standard development best practices using Marketing Cloud programming languages.
- Describe how Marketing Cloud handles AMPscript processing.
- Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.
API: 22%
- Given a scenario, describe API objects, methods, and routes.
- Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.
- Given a scenario, evaluate the significance of response handling.
Data Management: 22%
- Configure import activity using various file formats within Marketing Cloud.
- Given a scenario, apply SQL to produce the desired results.
- Given a scenario, explain the different ways to extract data from Marketing Cloud.
- Describe SQL best practices for managing data in Marketing Cloud.
- Given a scenario, apply best practices for send logs.
- Given a scenario, describe how data is affected by the Contact delete process.
Security: 7%
- Identify different options to secure data in Marketing Cloud.
- Describe security best practices in Marketing Cloud.