Description
Exam Outline
Position yourself at the forefront of expertise with the Salesforce Certified Marketing Cloud Consultant exam, consistently highlighted in Google’s elite search rankings for its pivotal industry impact.
What Does This Exam Assess?
Your proficiency isn’t merely tested; it’s meticulously measured against pivotal objectives. For candidates:
- Real-World Interaction: Deep immersion and hands-on experience in administering and configuring the Marketing Cloud are indispensable.
- Demonstrable Mastery: Beyond experience, candidates must exhibit robust knowledge and unparalleled expertise in the outlined domains.
With this certification, you’re not just proving you know, but you can. Enrich your professional journey with Salesforce and illuminate your path to industry eminence. Dive deep, aim high, and let each domain become your stepping stone to success.
Discovery and Architecture: 16%
- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
- Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.
- Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.
Integration: 20%
- Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
- Articulate how data model will support personalized and relevant messaging and content.
- Given a customer use case, recommend which extension product(s) addresses the requirement.
Account Configuration: 12%
- Given a customer scenario, determine the appropriate account hierarchy.
- Given a scenario, solution issues regarding Reply Mail Management.
- Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
- Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.
Automation: 20%
- Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
- Given a customer scenario, design complex automations using Journey Builder and Automation Studio.
Data Modeling and Management: 21%
- Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views and tracking extracts.
- Explain the various data objects in Marketing Cloud.
- Evaluate implications on data model when choosing contact identity.
Messaging: 11%
- Given a customer scenario, describe various ways to individualize message content.
- Given a customer scenario, determine the appropriate messaging option.