Description
Exam Outline
Boost your career trajectory with the Salesforce Certified Marketing Cloud Administrator exam, a credential frequently spotlighted in Google’s top search results for its industry significance. This pivotal exam evaluates a candidate’s in-depth proficiency based on critical objectives. It’s essential for candidates to:
- Immerse themselves in hands-on practice with Marketing Cloud and its suite of tools.
- Showcase an authoritative grasp and expertise across all the highlighted domains.
A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate knowledge and expertise in each of the areas below.
Digital Marketing Proficiency: 13%
- Describe governance and compliance in relation to digital marketing.
- Recognize security best practices for data, permissions, and PII.
- Describe Marketing Cloud product inventory and product offerings.
Subscriber Data Management: 18%
- Given a scenario, describe the contact model.
- Given a scenario, evaluate data quality.
- Explain preference and profile center concepts.
Setup: 38%
- Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
- Given a scenario, determine how to configure integrations.
- Describe the features in Setup Home.
- Describe Marketing Cloud extension products.
Channel Management: 16%
- Given a scenario, describe the configuration of Mobile Studio.
- Given a scenario, describe the configuration of Email Studio.
- Given a scenario, describe the configuration of Social Studio and Advertising Studio.
- Explain the concepts and typical use cases of Journey Builder.
Maintenance: 15%
- Given a scenario, describe solutions for data extraction and report generation.
- Given a scenario, monitor a Marketing Cloud account and provide system availability.
- Given a scenario, evaluate benefits of additional Marketing Cloud products.