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Salesforce Certified Marketing Cloud Administrator Self-Paced Study Guide eBook

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Table of Content

Chapter 1: Introduction ………………………………………………… 9
Chapter 2: Digital Marketing Proficiency …………………….. 13
Chapter 3: Subscriber Data Management ……………………. 21
Chapter 4: Setup …………………………………………………………. 27
Chapter 5: Channel Management ………………………………… 33
Chapter 6: Maintenance ………………………………………………. 40

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Description

Exam Outline

Boost your career trajectory with the Salesforce Certified Marketing Cloud Administrator exam, a credential frequently spotlighted in Google’s top search results for its industry significance. This pivotal exam evaluates a candidate’s in-depth proficiency based on critical objectives. It’s essential for candidates to:

  • Immerse themselves in hands-on practice with Marketing Cloud and its suite of tools.
  • Showcase an authoritative grasp and expertise across all the highlighted domains.

 

A candidate should have hands-on experience administering for Marketing Cloud and associated tools and demonstrate knowledge and expertise in each of the areas below.

Digital Marketing Proficiency: 13%

Subscriber Data Management: 18%

Setup: 38%

Channel Management: 16%

Maintenance: 15%