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Salesforce Certified AI Associate Study Guide

Salesforce Certified AI Associate Self-Paced Study Guide eBook

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Table of Content

Chapter 1: AI Fundamentals ………………………………………………. 10
Chapter 2: AI Capabilities In CRM ……………….. 15
Chapter 3: Ethical Considerations of AI …………………. 25
Chapter 4: Data for AI ………………………………….. 36

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Description

The Salesforce Certified AI Associate exam measures a candidate’s knowledge and skills related to the following objectives.

AI Fundamentals: 17%
  • Explain the basic principles and applications of AI within Salesforce.
  • Differentiate between the types of AI and their capabilities.
AI Capabilities in CRM: 8%
  • Identify CRM AI capabilities.
  • Describe the benefits of AI as they apply to CRM.
Ethical Considerations of AI: 39%
  • Describe the ethical challenges of AI (e.g., human bias in machine learning, lack of transparency, etc.).
  • Apply Salesforce’s Trusted AI Principles to given scenarios.
Data for AI: 36%
  • Describe the importance of data quality.
  • Describe the elements/components of data quality.

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