Salesforce Certified Marketing Associate Full Exam Course

Course Content

chapter 1: Marketing Concepts

Lesson: Describe key components of a marketing strategy and how they align with the overall marketing purpose

Lesson: Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign

Lesson: Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing

Lesson: Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign

Lesson: Given a customer experience scenario, summarize the type of content and message conveyed to the target audience

Chapter 2: Marketing Cloud Engagement Basics

Lesson: Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement

Lesson: Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities

Lesson: Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement

Lesson: Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers

Lesson: Given requirements, determine a proper Cloudpage form submission setup

Chapter 3: Email Sending and Journeys

Lesson: Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation

Lesson: Given a scenario, identify the recommended configuration for the email send wizard settings

Lesson: Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement

Lesson: Given a scenario, identify how to accomplish content rendering validation

Chapter 4: Data Management

Lesson: Given a scenario, summarize the various data import mechanisms and requirements

Lesson: Configure settings when creating a new data extension, including settings for data fields

Lesson: Given a scenario, recommend the best way to interpret a data extension to identify the desired target data

Chapter 5: Reporting and Analytics

Lesson: Identify where specific data can be found in Marketing Cloud Engagement

Lesson: Interpret undesired send results and possible deliverability consequences