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Salesforce Certified Marketing Cloud Engagement Foundations Complete Course

Salesforce Certified Marketing Cloud Engagement Foundations Complete Course

Original price was: $39.99.Current price is: $19.99.

Learn the key certification concepts with self-paced video lessons, clear explanations, and practical examples built around published exam objectives. Follow a structured learning path, track your progress, and revisit lessons anytime to strengthen your preparation before exam day.

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Description

Last updated 11/2026
English
56,293 learners

What you'll learn

Apply core marketing strategy concepts, email goals, audience targeting, campaign metrics, opt-in requirements, privacy, and compliance principles.
  • Identify essential Marketing Cloud Engagement features, account structures, business units, permissions, subscriber identifiers, and CloudPages form requirements.
    Apply Email Studio concepts to email send settings, templates, content blocks, personalization, and content-rendering validation scenarios.
  • Recognize how Journey Builder entry criteria, journey configurations, and activities support common customer engagement and marketing business requirements.
  • Work with Marketing Cloud Engagement data concepts, including data extensions, field settings, imports, and selecting appropriate target data.
    Interpret Marketing Cloud Engagement reporting, email performance metrics, send results, and deliverability indicators to evaluate marketing campaign performance.

    This course includes

    20 video lessons
    Unlimited access
    100% exam coverage
    Access on mobile
    Full lifetime access
    Certificate of completion

    Course content

    Chapter 1 - Marketing Concepts
    1.1 Describe key components of a marketing strategy and how they align with the overall marketing purpose
    1.2 Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign
    1.3 Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing
    1.4 Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign
    1.5 Given a customer experience scenario, summarize the type of content and message conveyed to the target audience
    2.1 Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement
    2.2 Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities
    2.3 Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement
    2.4 Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers
    2.5 Given requirements, determine a proper Cloudpage form submission setup
    3.1 Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation
    3.2 Given a scenario, identify the recommended configuration for the email send wizard settings
    3.3 Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement
    3.4 Given a scenario, identify which journey functionality should be used to address business needs
    3.5 Given a scenario, identify how to accomplish content rendering validation
    4.1 Given a scenario, summarize the various data import mechanisms and requirements
    4.2 Configure settings when creating a new data extension, including settings for data fields
    4.3 Given a scenario, recommend the best way to interpret a data extension to identify the desired target data
    5.1 Identify where specific data can be found in Marketing Cloud Engagement
    5.2 Interpret undesired send results and possible deliverability consequences
    Quiz: Marketing Cloud Engagement Foundations Exam Simulator 1
    Quiz: Marketing Cloud Engagement Foundations Exam Simulator 2
    Quiz: Marketing Cloud Engagement Foundations Exam Simulator 3
    Quiz: Marketing Cloud Engagement Foundations Exam Simulator 4

    What our students say

    “The lessons explained Marketing Cloud Engagement concepts in a simple, organized way. I especially liked the coverage of customer journeys, email marketing, and campaign measurement.”

    Jessica Miller
    ✓ Verified Review

    “I was new to Marketing Cloud Engagement, and this course gave me a much clearer understanding of the platform. The short lessons made it easy to study around my work schedule.”

    Daniel Wilson
    ✓ Verified Review

    “The course stayed focused on the knowledge needed for the certification. It helped me identify topics I needed to review further before scheduling my exam.”

    Samantha Brown
    ✓ Verified Review

    About the Salesforce Certified Marketing Cloud Engagement Foundations Exam Details

    Certification

    Salesforce Certified Marketing Cloud Engagement Foundations

    Exam code

    MC-101

    Role

    Marketer

    Level

    Foundational

    Question format

    40 multiple-choice questions

    Additional questions

    Up to five unscored questions

    Exam duration

    70 minutes

    Passing score

    65%

    Registration fee

    USD $75

    Retake fee

    Free

    Delivery

    Online-proctored or onsite testing center

    Reference materials

    Hard-copy and online reference materials are not permitted

    Prerequisite

    None

    Languages

    English

    Frequently Asked Questions

    What Is Included In This Video Course?

    The course contains 20 focused video lessons covering the foundational concepts and skills associated with the Salesforce Certified Marketing Cloud Engagement Foundations certification.

    This course is suitable for aspiring digital marketers, Salesforce beginners, marketing team members, business users, and certification candidates who want to understand the core capabilities of Marketing Cloud Engagement.

    No advanced Marketing Cloud experience is required. Basic familiarity with digital marketing, customer data, email campaigns, or the Salesforce ecosystem can be helpful but is not mandatory.

    The lessons cover foundational Marketing Cloud Engagement concepts, platform capabilities, customer data, segmentation, content creation, email marketing, customer journeys, campaign execution, reporting, analytics, and responsible marketing practices.

    Yes. You will review essential email marketing concepts, including audience selection, content, personalization, campaign delivery, subscriber engagement, and performance measurement.

    Yes. The course introduces customer journey concepts and explains how marketers can use Marketing Cloud Engagement tools to create coordinated and personalized customer experiences.

    Yes. The lessons explain how customer data supports segmentation, personalization, campaign targeting, and relevant marketing communications.

    Yes. The course focuses on foundational knowledge and presents the material in a structured format suitable for learners who are beginning their Marketing Cloud Engagement journey.

    The course is aligned with the skills described in the official Salesforce Certified Marketing Cloud Engagement Foundations certification materials. Because Salesforce can update its certifications, candidates should also review the current official certification page

    No. This is an independent ForceDigest video course and is not produced, endorsed, or sponsored by Salesforce.

    No. The course does not contain leaked, copied, or confidential Salesforce exam questions. It teaches relevant concepts to support legitimate certification preparation.

    No course can guarantee a passing result. Your outcome depends on your existing knowledge, study effort, hands-on practice, and understanding of the current exam objectives.

    $19.99

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